Embracing Bulk Messaging: Use Cases from Diverse Industries

As the world operates towards a mobile-first culture, businesses are quickly adopting bulk SMS as an alternative to traditional ways of connecting with customers such as cold calls, emails, and print ads. The popularity of A2P (Application-to-Person) messaging has caused wholesale carriers to provide bulk SMS services alongside wholesale VoIP termination.

For mass texting, SMS providers offer wholesale carrier services comprising one or more cloud-based bulk SMS solutions, such as mobile applications, web interfaces, software, and developer-friendly SMS APIs (Application Programming Interfaces). Such platforms with global reach, robust features, and easy integration at flexible pricing make bulk SMS an ideal option for marketers across industries.

Research on mobile advertising shows nearly 3.6 trillion business-related texts will be sent by 2023. Almost ninety-five percent of SMS messages are read and responded to within a few minutes of receiving. It shows the enduring significance of bulk SMS.

Let’s understand bulk messaging and explore its use cases across various industries.

What is Bulk Messaging, and How Does it Work?

Bulk messaging is the act of disseminating SMS, allowing businesses to reach plenty of customers simultaneously. Some international VoIP wholesale providers also have arrangements with service providers’ SMS gateways to ensure the delivery of messages to mobile phone terminals anywhere in the world.

An SMS gateway operates as a relay between mobile network operators and wholesale carrier services of SMS providers. SMS gateways distribute SMS traffic via their direct connection to operators’ SMSC (Short Message Service Center).

Bulk messaging solutions use communication interfaces like Short Message Peer-to-Peer (SMPP), Hypertext Transfer Protocol (HTTP), File Transfer Protocol (FTP), Signaling System 7 (SS7), and SIGTRAN to connect with an SMS gateway. Bulk SMS solutions like apps and APIs enable users to upload lists of phone numbers as CSV files to the FTP server. Modern messaging software offers advanced features like scheduling, modification, segmentation, personalization, etc.

Exploring the Best Bulk SMS Use Cases Across Industries

Organizations across the globe have adopted bulk SMS marketing strategies to a great extent to save time, money, and effort while building campaigns without compromising results.

Let’s explore how various business sectors benefit from bulk SMS.

Travel and Tourism 

 Aviation, railways, travel, and tourism sectors can use bulk SMS to gather potential customers by informing customers about various travel offers, coupon codes, and discounts.

Travel agencies can handle and relax pressure during peak seasons by sending automated alerts to tourists about ticket confirmation, schedules, cancellation updates, nearby locations to visit, etc.

Agencies can also provide their clients with weather updates, hotel recommendations, and customized itineraries to influence tourist purchase decisions.

Education and Training

Universities, colleges, schools, and training centers manage communication with many trainees, faculties, students, and parents.

Institutions can take help from bulk SMS solutions to update all the stakeholders about recent developments. They can convey information, such as:

Retail and E-commerce

Online businesses benefit significantly from bulk messaging services, allowing them to reach customers quickly at negligible costs. E-commerce stores can configure automatic features for order confirmation, delivery notifications, package pickup & drop locations for employees, etc.

Besides, bulk SMS can increase sales by making personalized offers and special discounts. It also helps prevent security threats with login and password reset notifications.

Financial Services Sector

Banks and financial institutions can ensure enhanced customer relationships and faster service through automated bulk SMS. They can share the following critical information with their customers:

Healthcare

Bulk SMS in healthcare can help relieve stress for everyone involved – medical staff, hospital management, pharmacy, and patients.

Hospitals and pharmacies can send regular updates to their patients regarding appointments, health checkups, test results, reminders, prescriptions, expiry dates, etc.

They can also share critical information, such as the absence of a doctor and how it could affect emergency services to ensure safety.

Restaurants and Lodges

Bulk messaging can help restaurants and lodges drive more Business. They can quickly attract potential customers by disseminating the required messages.

Restaurants and lodges can convey messages about complete offer details, menu updates, lodge timings, room booking services, etc. They can also use bulk SMS marketing strategies to tap into new locations while adding a new restaurant to the chain.

Adding Huge Value to your Products and Services with Bulk SMS

Considering the limitless innovations in communication and marketing strategies it offers, bulk SMS goes beyond fulfilling an organization’s telecommunication demands. After acquiring VoIP integration through wholesale VoIP termination providers, contacting a bulk SMS service provider should be the natural step forward.

Broadband Telecom offers innovative, high-quality bulk SMS services across geographies through optimized messaging technologies.